Cost per lead là gì

Cost per Lead = Cost of Generating Leads / Total Leads Acquired

Cost per Lead Definition

The Cost per Lead metric measures how cost-effective your sale campaigns are when it comes to generating new leads for your sales team. A lead is an individual that has expressed interest in your product or service by completing a goal. This metric is closely related to other key business metrics such as the cost khổng lồ acquire new customers. The purpose of this metric is to provide your sale team with a tangible dollar figure so they understvà how much money is appropriate lớn spkết thúc on acquiring new leads.

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The Cost per Lead metric also provides important data to use in your return on kinh doanh investment calculation. In fact, each stage of the purchase funnel should have similar metrics associated with it, such as cost per visitor and cost per win. Likewise, these metrics can be used to monitor individual campaigns such as AdWords, banner ads, or social ads, or the sum of your kinh doanh efforts.


Cost per Lead Example

The following is an example from localsolutions:

Consider your company spent $1,000 on your pay-per-clichồng (PPC) campaign and 10 users convert to leads:

Cost per lead = $1,000/10

= $100

If this is too high in comparison to lớn the cost of your sản phẩm or service — $100 per lead has a different value for a business selling luxury cars than for a toy store — you know you"ll need khổng lồ adjust your pay-per-click (PPC) chiến dịch accordingly.

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Cost per Lead Benchmarks

Cost per Lead various significantly across industries. Here’s some expert advice và rules of thumb:

Madison Logic Check out their infographic that provides industry averages for B2B businesses such as human resources, health, sale & công nghệ. chú ý that across all these industries surveyed, cost per lead is below $100/lead.

Cost per Lead Success Indicators

The ultimate goal, of course, is to minimize the cost per lead. A low cost per lead with a high volume of quality leads is good indicator that your chiến dịch is doing well, but if your cost per lead is too high, continuing the campaign is extremely difficult to lớn justify.

How to Monitor Cost per Lead in Real-time

Once you have sầu established metrics for measuring Cost Per Lead, you’ll want khổng lồ establish processes khổng lồ monitor this & other kinh doanh KPIs. Dashboards can be critical in this regard.

Learn more about how to lớn trachồng your Cost per Lead on a Digital Marketing Dashboard.

Cost per Lead: Top Resources

5 KPIs Every Digital Marketer Needs to lớn Trachồng, Stephen Murphy